The Founders

Justin hailed from the winding backroads of Georgia, bringing with him a deep-seated appreciation for classic Southern automotive culture and the grit of American engineering. His respect for discipline and complex machinery was further forged during his 13 years of service in the U.S. Navy.

Cade made his way down from an Indiana lake town, bringing with him a lifelong obsession with trucks, boats, and the racing heritage of the Midwest. He pairs that lake-culture grit with a sharp, discerning eye for precision manufacturing and performance.

Their paths finally crossed in Nashville, Tennessee, where both were working at Lexus of Nashville. Surrounded by elite Japanese engineering every day, they quickly realized they shared an identical, unyielding sickness: an absolute obsession with machines.

The Spark

It didn't stop at cars. Whether it was the sweeping second hand of an automatic watch, the hull design of a high-performance boat, or the roar of a well-tuned engine, Justin and Cade found beauty in anything built to move. They spent their lunch breaks and late nights talking about design, craftsmanship, and the pure joy of mechanical creation.

But they also noticed a frustrating trend in the enthusiast world. All too often, gear that was actually well-designed and well-made came with an astronomical, exclusionary price tag. The everyday enthusiast was being priced out of the culture they loved.

They decided to change that.